1-day Customer Journey Mapping masterclass - expert training for teams

Want to create effective journery maps and better experiences for your customers? Our 1-day Customer Journey Mapping training class gives you the skills and tools to map customer journeys effectively and drive real improvements.

Who is the Customer Journey Mapping training for?

CX Conduit offers a 1-day Customer Journey Mapping masterclass designed for teams or cross-functional groups within a single organisation. It’s perfect for those new to journey mapping or those in need of a refresher. The course covers foundational concepts and core elements, equipping your team with practical skills to enhance customer experiences and drive positive business outcomes.

What the Customer Journey Mapping training covers

You'll learn

Customer journey mapping essentials: what it is, why it’s important, and how to apply it
Practical techniques: how to map a journey step by step and how to run a customer journey mapping project
Skills for improving customer experience: identify and solve customer pain points for better satisfaction

What's included?

Engaging, hands-on learning
Practical exercises and real-world case studies
Expert guidance from an industry professional
A collaborative environment to discuss and refine your approach
Access to useful templates

How it's delivered

Customer Journey Mapping training class agenda (example)

09:30	Welcome and introductions
09:45	What is a customer journey map?
10:30	Q&A and key learnings
10:45	Coffee break
11:00	Understanding customer personas
11:15	Hands-on workshop session: map a customer journey
12:45	Lunch break
13:30	Hands-on workshop session: enhancing the journey
15:00	Coffee break
15:15	Running a successful mapping project
16:00	Final Q&A and wrap-up
16:30	Finish

Meet your trainer

Louise Veryard

Louise brings over 20 years of experience in User Experience, Product and Service Design. She’s worked with brands like Barclays, IKEA, Vodafone, Virgin Atlantic, Financial Times, and Sky to help them transform their customer journeys. See recent projects.

What people say about the Customer Journey Mapping training

"A brilliant day, that helped settle some myths and spark lots of excitement and ideas for how we can deliver CJM for Wave. Having the opportunity to prep the session with Louise was really valuable as it was tailored to meet our goals and service."

Charlotte Glass Head of Customer Journeys, Wave Utilities

"Louise helped us set up our customer journey and train the team who did not have any prior experience. I would recommend Louise, she is personable and very experienced."

Mandy Rutherford Learning & Development Manager, Wave Utilities

"It provided a great opportunity to get different teams together & thinking from customers' point of view."
"The hands-on mapping experience was fantastic and encouraged constructive debate amongst the group"
"Working through a live customer journey in stages gave us a clear, practical approach and helped create a shared understanding of next steps across departments"

Participant feedback from Hometree

"The course was very interesting and informative and the slides provided very useful. Louise is knowledgeable and clearly very enthusiastic about customer journey mapping which shines through during the course."
"I found building the map together using the Mural tool really brought to life the process and the potential for implementing CJM at Anchor."

Participant feedback from Anchor